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Michael Hehn's Articles in Marketing

  • Internet Advertising Options
    Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend
    the time and money to advertise their business appropriately and are, in turn, loosing money. Your online business is crammed into the world wide web
    along with thousands of others selling the same product or service as yourself.
  • Cross Promoting Techniques that Work
    Cross promotions are not a new idea. They have been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale, as the lawyer will promote that agency in his firm. The system is somewhat similar to the primitive barter system, where people traded items rather than using money. How can anything primitive fit into the online world of Internet marketing? Very easily. Cross promotions are, simply stated, a trade of advertising space.

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